We are Alice, Helena and Jess, three like-minded coaches based in the West Midlands,  who share the same passion and values for supporting students with their mental wellbeing through coaching. We enjoy working within the education sector, helping students, staff and parents to manage their mindset and achieve happiness in their lives. We each run our own coaching businesses as self-employed coaches and come together as ‘Clued Up Coaching’ to deliver our workshops, coaching sessions and talks in schools. Here is a little more about our backgrounds:

Alice is a former secondary school teacher including 11 years as Head of Drama of a vibrant department. She has worked as an associate coach / trainer with ‘Performing Perfectly’ for the NHS and provided Wellbeing training for large organisations such as Xerox, Adecco and Serco. She also runs workshops and Drama clubs in primary schools. When not working, Alice loves exploring the countryside in her campervan with her husband, 3 daughters and her dog.



Helena was formerly employed as a pharmacist by the Ministry of Defence and now works part time as a clinical pharmacist in the NHS, alongside working as a qualified coach, NLP Master Practitioner and clinical hypnotherapist. Helena has provided workshops for primary schools and acts as a pastoral coach for a children’s theatre school. In her spare time, Helena is a busy mum to 2 teenagers and a puppy, and loves to paint!


Jess has run her coaching business since 2015 as a successful one-to-one coach and NLP Master practitioner in her private coaching practice, as well as in schools, prison and the NHS as an associate coach. Jess offers training and workshops alongside her one-to-one coaching sessions and is a qualified Mental Health First Aid trainer offering MHFA training within the private sector. Outside of her coaching work, Jess enjoys walking, travelling and crafting.


I found life coaching sessions with Jess to be very beneficial as it gave me great opportunity to talk about areas I wanted to improve upon and a time to reflect on how I could overcome these areas. Jess used great visual techniques so that I could see my improvement, looking at where I was and where I wanted to be. This helped me formulate strategies and solutions to my problems. I always felt comfortable in telling her my problems, and this meant I could look at ways to deal with them effectively.

King Edward student, October 2014

Alice was approachable, knowledgeable and engaging.

Adecco staff Wellbeing Workshop 2019

Helena is a natural coach who had an amazing ability to make me feel at ease immediately. Her caring and non-judgemental attitude made the coaching sessions feel warm and friendly throughout. Often offering me perspectives that I had not even considered before, I found my time with Helena to be really beneficial. No hesitation in recommending her to anyone.

Coaching Client 2020

I have learnt about mindfulness and reflection. Everyone has been engaged and it has allowed us to get out of our comfort zone.

St Edmund’s Catholic Academy student 2020

It helped with how everyone has different ways of dealing with things and how to cope with the negative thoughts.

St Edmund’s Catholic Academy student 2020

Alice helped me to realise that I can’t change the past and that actually I am stronger than I think but needed to work on positive relationships.

Coaching client 2020

Alice was great- easy to follow class, very informative and good group participation.

Xerox Wellbeing training 2020

I have learnt how to be more positive.

St Edmund’s Catholic Academy student 2020

You have worked miracles with my daughter, she is so much more confident in herself and just seems to be able to cope with life much better. Thank you.

Parent of Student, Birmingham Stage School 2019

I have been able to create more engaging meetings and have more confidence in them as a result.

Smith Institute client 2019

I’m able to be myself and it helps me feel good inside.

St Edmund’s Catholic Academy student 2020

Alice is a fabulous coach, professional and creditable, who made all our attendees feel at ease during a recent wellness workshop Alice delivered.

Head of Client Services, Adecco 2019

I really enjoyed today, learnt a lot and realised I’m not doing as bad as I thought!

Serco Wellbeing and Mental Health training 2019